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Dec 
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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Pete Richardson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Pete have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Righteous, Inc.

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Jet Rodriguez

VP, Marketing

Righteous, Inc.

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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9:00AM - 10:00 AM

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December 
13th
, 
10:30pm
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11:30pm 
EST
Maintaining the Appalachian Trail in Georgia

Learn the ins and outs of trail maintenance. All 2,198 miles of the AT is maintained by section maintainers, volunteers of local clubs. The Georgia Appalachian Trail Club maintains 128 miles of trail in the state. GATC member Bill Bryant will go through the safety concerns, tools, and techniques used by maintainers.

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Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

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Grab your favorite snack and tune in.

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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.


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• What's the difference between iFrame elements and Video elements?

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What You'll Learn

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key takeaways:

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What agile event programs are and why they're essential

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Strategies and tools for building agile event marketing

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How to scale agile event programs without losing brand integrity or valuable data

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Steps you can take right now to introduce agile event marketing into your business

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

Your Host


Bill Bryant

Bill currently serves as Information and Education Director for the GATC and is Chair of the Trails and Camping Committee for the ATC`s Stewardship Council.  He and wife Margaret are Section Maintainers in Georgia.  Bill was an ATC Ridgerunner for three years and has been a Trail Ambassador with the GATC for several years.  A section hiker, Bill has completed more than 1,600 miles of the A.T., from Georgia through Pennsylvania with more hikes to come.  Bill served with the US Navy for 6 years and worked for AT&T before retiring from Hewlett-Packard in 2014. Bill has 4 children and three grandchildren who keep him busy away from the trail.

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Your Hosts

Sab Pell

CEO

OPENFORM

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Frank Sides

VP, Technology

TRUST THE PROCESS, INC.

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Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Check it out
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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04

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.

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Count it down

The Final Countdown!
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The Final Countdown!
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The Final Countdown!
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The countdown doesn't work if the event start date is set to TBD
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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